On-page SEO (seosyrup.com/what-is-on-page-seo) refers to the optimisation techniques that you can apply on your website to improve website ranking in search engine results pages (SERPs). These techniques are designed to make your website more search engine friendly and to help search engines understand what your website is about and why it should be ranked higher in search results.
Here are a few ways on-page SEO can help a website rank better:
Keyword optimisation: Incorporating relevant keywords throughout your website's content and meta tags can help search engines understand the topics your website covers and increase the chances of your website appearing in search results for those keywords.
Content optimisation: Creating high-quality, informative and well-structured content can also help search engines understand your website's content and improve your website's visibility in search results.
URL optimisation: Using descriptive, keyword-rich URLs for your website's pages can help search engines understand the content of those pages and improve your website's visibility in search results.
Internal linking: Creating internal links between pages of your website can help search engines understand the structure of your website and the relationships between its pages. This can also help to distribute Page Rank more effectively.
Meta tags optimisation: Properly optimising the meta tags, such as title tags and description tags, can help search engines understand what your pages are about and provide a good snippets of your pages in the SERPs.
Site structure optimisation: A well-structured website with a clear hierarchy can make it easier for search engines to understand the content on your site, which can help to improve your visibility in search results.
Image optimisation: Optimising your images by using relevant file names and alt tags can help search engines understand what the images are about and potentially drive additional traffic to your site from image search results.
Keep in mind that these are just a few examples of on-page SEO techniques and that it is a complex and constantly-changing field. On-page SEO is just one of many factors that search engines take into account when determining how to rank a website. In addition to on-page SEO, off-page SEO techniques, such as link building and social signals, also plays a important role to rank a website higher.