There are many factors that can impact your <a href="https://seosyrup.com/how-to-improve-website-ranking-on-google">website's ranking</a> on Google, and improving your website's search engine optimisation (SEO) is one way to help increase your visibility and rankings. Here are a few things you can do to help improve your website's SEO and rank better on Google:
Use keywords in your website's content and meta tags: Research and choose keywords that are relevant to your website and include them in your content and meta tags. This will help Google understand what your website is about and make it more likely to appear in search results for those keywords.
Build high-quality backlinks to your website: Backlinks are links from other websites to your website. The more high-quality, relevant websites that link to your website, the more valuable your website will appear to search engines.
Make your website mobile-friendly: With more and more people using mobile devices to access the internet, it's important to make sure your website is optimized for mobile devices. This can include using a responsive design or creating a separate mobile version of your website.
Use structured data: Structured data is a standardized format for providing information about a page and classifying the page content; using structured data can help search engines understand the information on your pages and display it in rich snippets in the search results.
Optimize website images: Use descriptive, relevant file names and alt text for images on your website to make it easier for search engines to understand what the images are about.
Improve your website's loading speed: Improve your website's loading speed, slow loading website generally rank lower in search engine result
These are just a few things you can do to help improve your website's SEO and rank better on Google. However, SEO is a complex and constantly-changing field, so it's also a good idea to keep up-to-date with the latest best practices and algorithm changes.
It's important to note that improving SEO takes time and effort, and it's not something that can be done overnight. However, if you consistently work to improve your website's SEO, you will see improvement over time.